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If you head outside Japan’s main cities, you’ll find plenty to discover. There are traditional onsen towns, preserved merchant districts, mountain villages, and hidden cultural hubs ready for exploring. Below, our Japan specialist, Erin , shares the places that surprised her most during her recent journey through Japan. Erin with Miyajima torii gate, Hiroshima Tokyo and Kyoto deserve their place on almost every first-time Japan itinerary. Tokyo is all about energy, modern design, and a sense of forward thinking. Kyoto is packed with ancient temples, geisha districts and centuries-old traditions. But, after spending a good amount of time travelling around Japan this spring, I was reminded that many of the experiences that really stay with you happen well away from the big-name cities. I soaked in a hot spring in a classic onsen town, I wandered through old merchant streets and explored areas known for their crafts and local traditions. And I’m so excited to start slotting these authentic moments of magic into my Japan holiday itineraries now I’m home. Whether you're visiting Japan for the first time or planning a return trip, here are some places that I'd wholeheartedly recommend including in your trip, alongside the Tokyo and Kyoto classics, of course. Tokyo city, taken by Erin Back streets of Kyoto, taken by Erin on a bike tour Kinosaki Onsen Learn More Best for traditional Japan Erin at onsen Kinosaki onsen by night, taken by Erin Erin wearing a yukata at the onsen If you're researching where to experience authentic Japan and want to experience the country the way you’ve always imagined it; wooden inns, steaming hot springs, lantern-lit streets and locals strolling in yukata robes, I’d probably say Kinosaki Onsen is the place to head to. It’s one of those places that still feels very traditional. Kinosaki hasn’t changed much over the years. You’ll see people wandering along the willow-lined streets in yukata and wooden sandals, heading from one bathhouse to the next just as they always have. TIP: It’s worth staying overnight here, rather than just popping in for a quick soak. Staying in a ryokan here was one of the most memorable experiences of my entire recent trip. My room was traditionally styled, with tatami-mat floors and a futon laid out at night. In the early evening, the room was transformed into a private dining space where I was served a beautiful kaiseki dinner. Kaiseki is a traditional Japanese multi-course meal and a quintessential part of the ryokan experience. Every dish felt carefully prepared and beautifully presented, almost too pretty to eat. Inside Erins royokan Inside Erins royokan, ready for sleep The atmosphere of Kinosaki is so special; it was lovely to see guests from neighbouring ryokans stroll through the streets in yukata robes, their wooden geta sandals clicking on the pavement as they walk between the seven bathhouses spread across town. The pace of life here feels wonderfully relaxed. When I visited, a local guide named Yokota showed me around her hometown and shared stories about each bathhouse. One of my favourites was Kono-yu, also called the "stork bath." Legend tells of an injured Oriental White Stork that healed its leg in the hot spring waters hundreds of years ago, leading locals to discover the springs' healing properties. I thought it was such a lovely story and somehow perfectly suited to the peaceful atmosphere of a town centred on restoration and wellbeing. 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"Show More" : "Show Less"; if (anyHidden) { const expandButton = document.getElementById("zen-gallery-expand"); const rect = expandButton.getBoundingClientRect(); const scrollTop = window.pageYOffset || document.documentElement.scrollTop; window.scrollTo({ top: rect.top + scrollTop - 200, behavior: "instant" }); } } }); Why visit Kinosaki Onsen? ✔ Experience an authentic ryokan stay ✔ Enjoy a traditional kaiseki dinner ✔ Visit seven historic bathhouses ✔ Discover a slower pace of Japanese life ✔ Perfect addition between Kyoto and Hiroshima Matsumoto & the Nakasendo Trail Learn More Best for walkers and history lovers Erin before hiking the Nakasendo trail An afternoon stroll through Matsumoto, taken by Erin Jenni from concierge at a jazz and wine bar in Matsumoto This ancient route once connected Tokyo and Kyoto during Japan's feudal era, allowing samurai, merchants and nobles to travel through the spectacular scenery of the Kiso Valley. Today, sections of the trail remain beautifully preserved. I walked the popular stretch between Magome and Tsumago and immediately understood why it has become such a sought-after experience. Magome has a lovely atmosphere, you’ll find traditional wooden houses, little tea shops, waterwheels turning slowly, places to try the most delicious soba noodles and a handful of quiet souvenir shops. From there, the trail winds through forests, waterfalls and beautiful mountain scenery. Matsumoto castle and bridge, taken by Erin Erin at Matsumoto castle One of my favourite moments was stopping at a tea house for ginger tea and cake while overlooking the valley views. The whole walk had such a calm and comforting atmosphere. Even though the trail feels incredibly historic, like you could turn a corner and find samurai walking beside you, it also feels surprisingly familiar and welcoming. I felt very much at home there and couldn’t help but imagine how lovely it would be to walk my dog, Caesar, along the route on a sunny morning, just as many of the locals were doing. When we reached Tsumago, we stopped for soba noodles, which felt like the perfect dish after hiking in the Japanese sunshine. Originally, we planned to catch the bus to Nagiso Station, but since it was only another 3.5 kilometres, we decided to continue on foot and soak up even more of the valley scenery. TIP: If you do the walk yourself, definitely bring some snacks to enjoy at the rest stops along the way, bring plenty of water, and wear comfortable walking shoes, oh and a bear bell! The jingling soundtrack from fellow hikers quickly becomes part of the experience. The forests around Matsumoto and the Nakasendo Trail are home to the Asiatic black bear, (Ursus thibetanus), often called the moon bear. They are easy to recognise by the crescent-shaped white or cream patch on their chest. They spend most of their time in trees, are very intelligent, and are now, unfortunately considered vulnerable because of habitat loss and poaching. 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"Show More" : "Show Less"; if (anyHidden) { const expandButton = document.getElementById("zen-gallery-expand"); const rect = expandButton.getBoundingClientRect(); const scrollTop = window.pageYOffset || document.documentElement.scrollTop; window.scrollTo({ top: rect.top + scrollTop - 200, behavior: "instant" }); } } }); Why walk the Nakasendo Trail? ✔ Historic samurai route ✔ Scenic hiking without technical difficulty ✔ Traditional villages ✔ Incredible mountain scenery ✔ Ideal for travellers seeking a different side of Japan Nara Learn More Best for first-time visitors seeking a quieter side of Japan Bridge in Nara park, taken by Erin Deer in Nara park, taken by Erin Sake barrels in Nara, taken by Erin During my time in Kyoto, I was really keen to squeeze in a trip to Nara. As Japan’s first permanent capital, the city has huge historical importance, but if I’m honest, it was also the promise of free-roaming, petable deer that convinced me I absolutely had to visit. Nara is best known for the friendly Sika deer that wander freely around Nara Park, and honestly, they completely lived up to the expectations. One of my favourite moments from the whole trip happened when I stopped to take a photo with one of the deer, who seemed slightly hesitant about letting me get too close. An elderly Japanese lady noticed this and quickly approached me with the biggest smile on her face. She handed me a little zip-lock bag full of nuts, simply saying, “These are for you,” and suddenly the deer was more than happy to come over for a tickle. It was such a small gesture, but it really stayed with me and reminded me just how kind and hospitable Japanese people are. There’s such a genuine warmth and pride in the way they welcome visitors to their country. Erin feeding Nara deer Nara deer inbetween stone lanterns, taken by Erin Naturally, I then spent the rest of the morning feeding as many deer as possible. I also quickly discovered that if you bow to the deer, many of them will bow back before expecting a snack in return, something I found both hilarious and completely charming. Alongside the deer, I visited Todai-ji Temple to see the enormous Great Buddha and wandered through the lantern-lined pathways leading to Kasuga Taisha Shrine. Nara felt peaceful, welcoming and full of little moments that made the day incredibly memorable. Compared to Kyoto and Osaka, it had a much calmer, slower pace, making it a lovely place to spend the day. I travelled into Nara to spend the day there from Kyoto, but you can also travel from Osaka. 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"Show More" : "Show Less"; if (anyHidden) { const expandButton = document.getElementById("zen-gallery-expand"); const rect = expandButton.getBoundingClientRect(); const scrollTop = window.pageYOffset || document.documentElement.scrollTop; window.scrollTo({ top: rect.top + scrollTop - 200, behavior: "instant" }); } } }); Kanazawa Learn More Best for culture lovers, gardens and traditional Japan without the crowds Erin in Higashi Chaya district Bridge at kenroku-en gardens, taken by Erin Erin with guide, Emi If Kyoto is the cultural heart of Japan, Kanazawa feels like its quieter, more understated sibling. You’ll find many of the things people love about Kyoto here: geisha districts, samurai history, tea houses and lovely gardens. The difference is that everything moves at a gentler pace, and you won’t be jostled by crowds. During my visit, I explored the historic Higashi Chaya District, one of Japan's best-preserved geisha neighbourhoods. Walking along its narrow streets lined with traditional wooden facades felt like I’d blinked and stepped back several centuries. Lanterns hung outside tea houses, small boutiques showcased local crafts, and every corner seemed perfectly composed. One of my favourite moments was stopping for matcha in a traditional teahouse, overlooking beautifully landscaped gardens. It was one of the moments where I enjoyed just slowing things down a little. Simply sitting quietly with a bowl of matcha and taking in my surroundings, unable not to feel extremely lucky to be there. Erin drinking her matcha Kenroku-en statue, taken by Erin Kanazawa is also known for its craftsmanship. For centuries, artisans here have produced lacquerware, ceramics, textiles and the gold leaf you’ll spot on temples and shops around the city. I also was able to visit a samurai residence, which gave me a real sense of how these families lived. Walking through the rooms and peaceful gardens, I felt the history was so close and real. Of course, no visit would be complete without exploring Kenroku-en Garden. Kenroku-en is often called one of Japan’s most beautiful gardens. Ponds, sculpted pine trees, stone lanterns and seasonal flowers all come together here so beautifully. Kanazawa Castle is just next door and gives you another look at the city’s feudal past, along with good views over the park. In the evening, small izakayas fill up, locals meet for drinks and seasonal food, and the city takes on a slightly different feel. If you’re interested in Japanese design, traditional culture, food or craftsmanship, Kanazawa is definitely worth a visit. 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video.remove(); img.src = "https://placehold.co/600x400/EEE/31343C?text=Browser+cannot+play+video+:(+"; }); video.addEventListener("seeked", function() { if (!isProcessing) return; const canvas = document.createElement("canvas"); canvas.width = video.videoWidth; canvas.height = video.videoHeight; try { canvas.getContext("2d").drawImage(video, 0, 0); const dataUrl = canvas.toDataURL("image/jpeg", 0.8); img.setAttribute("src", dataUrl); } catch(e) { console.error("Failed to generate thumbnail:", e); } video.remove(); canvas.remove(); }); // Add media fragment to only load first second video.src = `${videoUrl}#t=0,1`; video.load(); } }); }); document.addEventListener("click", function(e) { if (e.target.matches(".zen-gallery-expand")) { const items = document.querySelectorAll(".zen-gallery-item"); items.forEach((item, index) => { if (index >= 12) { item.classList.toggle("d-xl-none"); } if (index >= 9) { item.classList.toggle("d-md-none"); item.classList.toggle("d-xl-block"); } if (index >= 6) { item.classList.toggle("d-none"); item.classList.toggle("d-md-block"); } }); const anyHidden = Array.from(items).some(item => item.classList.contains("d-none") || item.classList.contains("d-md-none") || item.classList.contains("d-xl-none") ); e.target.textContent = anyHidden ? "Show More" : "Show Less"; if (anyHidden) { const expandButton = document.getElementById("zen-gallery-expand"); const rect = expandButton.getBoundingClientRect(); const scrollTop = window.pageYOffset || document.documentElement.scrollTop; window.scrollTo({ top: rect.top + scrollTop - 200, behavior: "instant" }); } } }); Why visit Kanazawa? ✔ Experience a quieter alternative to Kyoto ✔ Explore one of Japan's most beautiful gardens ✔ Discover geisha districts without the crowds ✔ Visit samurai residences and historic neighbourhoods ✔ Enjoy exceptional local food and intimate izakayas Takayama & Shirakawa-go Learn More Best for mountain scenery and old Japan Erin at Shirakawago Flowers and pond near a house in Shirakawago Shopfront in Takayama, taken by Erin Visiting Takayama, up in the Japanese Alps, with its old streets and traditional merchant houses, I felt again as though I was exploring a place paused in time.. As you wander through the old town, you’ll see traditional shopfronts, small sake breweries next to family-run restaurants, and wooden buildings that have stood there for generations. Bridges cross the river, flowers line the pathways, and the mountains provide postcard-worthy scenery. It is utterly beautiful. Not far from Takayama is Shirakawa-go, a rural village that’s now a UNESCO World Heritage Site. The village is known for its gassho-zukuri farmhouses, with steep thatched roofs built to handle the heavy snow in winter. Mountains surround the village, and rivers run between the old houses and quiet paths. You’ll spot small shrines among the houses, and whichever way you look, there’s something interesting to see. Shirakawago landscape and houses River in Shirakawago What surprised me most was how peaceful Shirakawa-go felt despite its popularity. Away from the viewpoints, visitors wander through the village, stopping to admire gardens, local shops, and the craftsmanship evident in every building. Takayama and Shirakawa-go are wonderful places to visit for a real insight into traditional Japan. You’ll find mountain scenery, old wooden houses and a calm that’s hard to come by in the bigger cities. It’s a good place to step away from the crowds and see a different side of the country. 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item.classList.toggle("d-md-block"); } }); const anyHidden = Array.from(items).some(item => item.classList.contains("d-none") || item.classList.contains("d-md-none") || item.classList.contains("d-xl-none") ); e.target.textContent = anyHidden ? "Show More" : "Show Less"; if (anyHidden) { const expandButton = document.getElementById("zen-gallery-expand"); const rect = expandButton.getBoundingClientRect(); const scrollTop = window.pageYOffset || document.documentElement.scrollTop; window.scrollTo({ top: rect.top + scrollTop - 200, behavior: "instant" }); } } }); Why visit Takayama and Shirakawa-go? ✔ Experience one of Japan's most beautiful mountain regions ✔ Explore traditional streets and historic architecture ✔ Visit a UNESCO-listed village ✔ Discover rural Japan beyond the major cities ✔ Ideal for photographers and cultural travellers Hiroshima Learn More Best for reflection, history, and island trips Erin with Miyajima torii gate Deer on Miyajima Statue on Miyajima Hiroshima is known for its history, but I was struck by how much there is to see and do here. Of course, visiting the Atomic Bomb Dome and Peace Memorial Park is profoundly moving. They offer an important opportunity to understand the city's past and reflect on its remarkable resilience and recovery. Hiroshima today also feels vibrant, optimistic and full of life, and one of the highlights of my visit was travelling by ferry to Miyajima Island. Taking the boat over, you see the torii gate come into view bit by bit. The island feels very different from the city itself. You’ll spot deer wandering through the quieter streets, and shrines tucked in among the trees. I spent time walking around Itsukushima Shrine, following the lantern-lit paths and heading up to the White Peace Pagoda for the views. Another memorable moment was seeing Orizuru Tower, where views across the city are the perfect place to take in Hiroshima’s remarkable resilience and transformation. Ferry over to Miyajima Okonomiyaki Hiroshima restaurant And then there’s the food, which deserves a mention. Hiroshima-style okonomiyaki is quite different from the Osaka version. Here, they layer noodles, cabbage, egg and all sorts of savoury toppings on a hot plate. It’s hearty, simple and really satisfying. Sharing okonomiyaki in a lively local restaurant quickly became one of my favourite meals of the trip. Hiroshima brings together history, culture, nature and food in a really lovely and meaningful way. It encourages visitors not only to learn, but also to appreciate how places can evolve, rebuild and thrive. 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"Show More" : "Show Less"; if (anyHidden) { const expandButton = document.getElementById("zen-gallery-expand"); const rect = expandButton.getBoundingClientRect(); const scrollTop = window.pageYOffset || document.documentElement.scrollTop; window.scrollTo({ top: rect.top + scrollTop - 200, behavior: "instant" }); } } }); FAQ'S Which place changed your perception of Japan the most? Before I visited, I pictured Japan as a super modern, high-tech place with robots and neon lights everywhere. But actually being there, I found it to be full of culture and history. Life moves at a much slower pace. People really value the natural world and take time to enjoy their surroundings. I was really able to take the time to breathe in the space and take in all the beauty. I was present in the “smallest” of moments, making a lovely cup of tea in a beautiful cup, overlooking the beautiful gardens. For me, it's not about the tech or the modcoms; it's all about the beauty of the country, with so much to take in. What is the most authentic place to visit in Japan? While authenticity means different things to different travellers, Kinosaki Onsen , the Nakasendo Trail and Takayama offer particularly immersive experiences rooted in Japanese tradition. Is the Nakasendo Trail difficult? No. The popular Magome to Tsumago section is accessible for most travellers with a reasonable level of fitness and rewards walkers with beautiful scenery, traditional villages and fascinating history. How easy or hard is it to navigate Japan? So easy, one of the easiest countries I believe you can travel through. I highly recommend using “luggage forwarding” when traveling in Japan . Since you often move around by public transport and usually stay for several weeks, you end up with a lot of bags. Plus, the heat makes carrying them on trains uncomfortable. With this service, you can send your suitcase to your next hotel, and it will be waiting in your room when you arrive. It always works and makes traveling between different places much easier. I also found it quite affordable, especially compared to what same-day delivery for a large package would cost in the UK. How many days should I spend outside Tokyo and Kyoto? It really depends on whether you prefer cities or not. I could spend weeks in the countryside because that’s where I feel most comfortable. I love gardens, greenery, and culture. Even if you’re more of a city person, it’s definitely worth going off the beaten path to see another side of Japan . Exploring beyond the major cities is especially rewarding if you’re interested in traditional culture, nature, wellness, or a slower travel experience. So, where should you go in Japan besides Tokyo and Kyoto? Japan is known for its big cities, but some of the most wonderful experiences happen in the quieter towns and countryside. Maybe it’s walking through lantern-lit streets in Kinosaki Onsen, or relaxing in old hot springs after a kaiseki dinner. It might be sipping matcha in a teahouse with a view of Kanazawa’s gardens, or walking the old samurai paths on the Nakasendo Trail. Or perhaps your highlight will be seeing the floating torii gate of Miyajima rise from the sea. On my recent trip to Japan, these were the places that I will always remember. Tokyo and Kyoto are popular for good reason, but these spots offered a different perspective on the country, one that felt more personal and deeply connected to Japan's culture, local stories, craftsmanship, and traditions. If you’re thinking about a trip to Japan, Erin would love to help you find places that fit your interests, whether you’re after great food, traditional culture, beautiful scenery, wellness experiences, or just want to see how special Japan is. Chat with Erin today to start designing a tailor-made journey through Japan, built entirely around what inspires you most. Explore more of Japan Wondering where to visit in Japan? Chat with our Japan expert Erin today, to build a Japan itinerary just for you. ZEN_HOLIDAY_GET_A_QUOTE ZEN_HOLIDAY_TEL ZEN_HOLIDAY_OPEN_HOURS

Now is the perfect time to get planning to see Japan's cherry blossom in 2027. This wonderful time of year has a narrow time frame, along with being one of the most sought-after experiences in the world. See more on what our expert, Emma, has written below about Japan's symbol of Spring. In early spring each year in Japan, there are petals dancing in the air nearly everywhere you look. The country’s cherry tree population is thought to be well over a million, the highest concentration of any country in the world, scattered all across its string of islands, from the tropical shores at Okinawa to the rugged landscapes in Hokkaido and everywhere in between. These comprise of over 100 varieties; light pinks in a classic group of five petals, dazzling cotton white pom-poms, raspberry bells, or even the odd lemon yellow flush. They stun visitors with long weeping branches draped over the sides of a canals, and adorn the surrounds of vermillion temples. Towards the end of their glorious season, their petals will shed and float onto the pathways, the most enchanting downpour you’re ever likely to experience. Cherry blossom, or sakura, is one of my favourite things about visiting Japan in March and April. This season is without doubt the most popular time to visit the country though, so it’s best to get in touch as soon as you can so we can secure the very best hotels and holiday for you… (take a look at our collection of client photos below for an idea of why it’s so popular!). If you are keen to witness the beautiful phenomenon for yourself, now is the perfect time to get planning for cherry blossom 2027 to bag the best hotel and guide availability and secure your flights on a provisional hold to lock in that cost. Here’s everything you need to know about this magical time of year in Japan. Hanami (花見, "flower viewing") Strewn across Japanese literature and art for centuries, cherry blossoms aren’t just a pretty flower to look at. For Japanese people they hold an awful lot of symbolism and significance. They are both the marker of spring, new life and vitality, but also due to their short flowering time (a tree’s peak bloom only lasts a few days) they serve as a reminder that life is fleeting, symbolic in Japan’s feudal era of a samurai warrior’s short existence. There are sacred cherry trees scattered all over the country. Some of the trees are up to 2,000 years old, with many appearing in folklore and said to be inhabited by spirits. They really are prized possessions in Japan. Hanami, or, flower viewing, is the age-old practice of sitting amongst and gazing at the cherry blossom. Japanese people across the country take food and drinks to parks and sit at blossom hotspots to adore the beauty that surrounds them. There are also cherry blossom festivals in various parts of the country, a chance for all to celebrate these stunning blooms with the level of reverence they deserve! HA customer, Kirsten in Tokyo, March 2026. When is cherry blossom season in Japan? Taken by HA customer, Karen in Miyajima, March 2026. “Cherry blossom season” is notoriously tricky to summarise. It’s very much a wave of blooms, rather than a guaranteed schedule. Mother nature likes to do things in her own time! The blossom starts to come into full peak in the Kyushu region, in the south, around mid to late March, and then the wave of blooming time moves up the country with the north finishing about a month later.  This means that hotspots like Tokyo and Kyoto, and other places in that central area likely to be included somewhere in your itinerary, tend hit peak bloom in first week of April. It’s around a two-week period from when the petals first start to open, through to a few days of full bloom, and finishes when they fall and green leaves start to emerge. Of course, this is all based on the average bloom times year-on-year, and these are all dependant on nature and the temperatures the country has experienced in the autumn and winter prior. While we can’t control Japanese weather patterns (we’re good at HA, but even we don’t claim to be that good), when planning your trip we can discuss average blooming times, and base you in the right locations to enjoy cherry blossoms during your holiday. Tailor-made Japan Holidays The reality of cherry blossom crowds (And how to avoid the worst of them). There is simply no getting away from the throngs of people in some locations in Japan during cherry blossom season, with Kyoto being one of the busiest destinations in the country at the end of March and the first week of April. It is something to be very aware of before you start planning, and it’s advisable to brace yourself for some shuffling around lots of the more famous parks at this time. For good reason, of course it is undeniably beautiful, but it’s a fact that tourist numbers have boomed year on year for Japan so this will only continue in 2027. Taken by HA customer, Karen, March 2026. Japan Cherry Blossom season in Kyoto , Miyajima , Osaka , Tokyo . Of course, it pays to put some research and thought into where you want to witness the cherry blossoms, to avoid these crowds (and the worst of increased flight prices, which peak over the last week of March/first of April). We have a whole month to six weeks to play with after all, and the extremities of the country – the very far south or north, are much less crowded and you can enjoy the cherry blossoms in a more peaceful environment. Fukuoka, a fun and vibrant city in the south known for its unique street food culture, has some spectacular cherry blossom displays early on in the season. You could even start your trip here and then travel north, chasing the cherry blossom opening as you go. Alternatively, venture to Tohoku for incredible cherry blossom in Kakunodate, a small samurai town with an avenue of cherry trees flanking its riverside path and some 400 weeping cherry trees decorating the traditional samurai streets, all in mid to late April long after the Tokyo and Kyoto cherry blossom crowds have eased off. Hirosaki, just before you venture into Hokkaido, is home to one of the more famous cherry blossom festivals in late April, with a dazzling display of blooming pink trees, all 2,500 of them in Hirosaki Park, centred around its 400 year-old castle. Not only do you benefit from quieter (not deserted of course, but, but quieter nonetheless) cherry blossom areas, but all of these locations are much calmer for just about any other attraction compared to Japan’s classic Golden Route (the tourist trail between Tokyo, Mt Fuji, Kyoto and Osaka). It pays to go a little off-piste to enjoy all these benefits, so do have a chat with one of our specialists if you’re keen to get off the beaten track to enjoy the cherry blossoms. It’s not only cherries! While cherry trees are no doubt the star of the show during this time, there are also some other beautiful displays to be found through Japan. Plum blossom is just as dazzlingly gorgeous and blooms before cherry blossom, at the start of March, with incredible hanging branches (much like weeping cherries) covered in bright pink puffballs. There are a collection of these around some shrines in Kyoto and they are not to be missed. If you’re otherwise looking for wonderful floral displays of any kind, the azalea festival at Nezu Shrine in Tokyo (a spot featured on one of our brilliant Tokyo tours, in fact) takes place all through April and is home to 3,000 of these gorgeous plants, a blanket of pinks, whites and purples. Later in early June, hydrangea festivals pop up to mark the start of rainy season, with tens of thousands of these stunning flowers decorating parks and shrines. Taken by HA customer, Andrew, March 2025. Written by Emma Higgins, HA Destination Manager, Japan. If you’re dreaming of seeing the cherry blossom in Japan, get in touch with one of our fantastic Japan experts now to design your perfect once-in-a-lifetime cherry blossom holiday for 2027. Planning for Japan’s most beautiful season? Now booking for spring 2027, chat with Emma today. ZEN_HOLIDAY_GET_A_QUOTE ZEN_HOLIDAY_TEL ZEN_HOLIDAY_OPEN_HOURS

Broadcaster, author and travel writer Mark Cummings is something of a Gloucestershire legend. With more than 40 years in broadcasting (including nearly two decades hosting the BBC Radio Gloucestershire Breakfast Show!), he's somewhat of a familiar voice. Having spent much of his life telling stories that connect people and place, these days, he's swapped the airwaves for adventures and you'll find him writing travel pieces that inspire others to follow in his footsteps. Earlier this year, after the success of his book Glorious Gloucestershire and an appearance at the Cheltenham Travel Festival, Mark came to us with one clear goal: to uncover the real, insider Japan. With the help of our Japan experts, Fenton and Emma, he set off on a tailor-made Japan holiday full of hidden temples, secret bars, friendly locals and those unforgettable waku waku (thrill-and-excitement) moments that only real travel can bring. Here’s what he discovered along the way (don't miss his brilliant videos down the bottom!)… Kyoto Exploring Otagi Nenbutsu-ji Temple Waku waku is the Japanese way of describing the feeling of being thrilled and excited all at the same time. My first overwhelming experience of “Waku waku” was high up in the hills above Kyoto at the mysterious Otagi Nenbutsu-ji Temple knowing I had found a hidden gem away from the congested hordes of tourists gathered a couple of miles below. Fenton and Emma from Holiday Architects devised a cunning plan for me to discover ancient temples, cosy tea houses and quiet Zen gardens while spending a few hours slowly descending towards the cacophony of camera clicks and selfie sticks at the famous but frenetic Arashiyama Bamboo Forest . High up amongst the temple’s spooky statues, I enjoyed a lovely feeling of empowerment mixed with a sprinkling of anticipation and a guilty splash of smugness. Keep reading if you’d like to find out more about my hilltop adventure and other top tips that transformed my Japanese adventure. The unique guidance I received took me to mesmerising markets, secret bars, temple rooftops, stunning Zen gardens, and dreamy bohemian districts. If you love travel with a twist, enjoy avoiding the crowds and love to delve deep into the soul of a country then read on. The mossy statues at Otagi The famous Arashiyama Bamboo Forest is worth a visit but it can be hugely crowded so here’s a great tip for making the most of this area. We took a taxi higher up the Arishiyama hillside to the Otagi Nenbutsu-ji Temple and spent a couple of dreamy hours exploring this peaceful Buddhist Temple before slowly walking down the quiet hillside path enjoying enchanting gems that not many tourists get to see. The Otagi Nenbutsu-ji Temple has hundreds of slightly haunting moss-covered stone statues each with a different face. They have been created by the students of the temple’s head priest Kocho Nishimura who also happened to be a sculptor. He encouraged his students to bring out the character within the stone and the results are fascinating. It’s a magical temple to start off your day. Slowly make your way down the foothills of Mt Ogura following the Hozu Katsura river enjoying the ancient preserved streets, temples, shrines and a real highlight – an alternative bamboo experience that not many people discover. The Adashino Nenbutsu-ji temple has its own idyllic bamboo grove that you might just have all to yourself. My final top tip is to visit the Okochi Sanso Garden hidden behind the busy bamboo forest at the bottom. If you love a Zen garden, you’ll be mesmerised by this. The empty bamboo forest The busier bamboo forest Mark exploring Fushimi Inari at dusk Visit Fushimi Inari Taisha at dusk If you don’t want to get up at five in the morning to avoid the crowds, try something a little more relaxing but even more magical. The Fushimi Inari shrine celebrates the Shinto god of rice, agriculture and prosperity and it is a spectacular place to spend a few hours. We climbed to the top of Mt Inari late afternoon so we could be back down to enjoy the main shrine building at dusk. It’s a fun climb through the myriad of orange Tori gates that weave around the mountain path with fox statues and small shrines along the route. There are cracking views across Kyoto , but don’t expect the same at the summit. It’s a bit of an anticlimax, however, you get a real sense of satisfaction having made it to the top. Once back down, we loved the quieter early evening crowds, the even more magical shimmering shrines and the twinkling Japanese lanterns guiding you through this sacred place. Visit Nishiki Market at 10 am I loved my time here in this ancient, mad, bustling corridor of delights with its famous yellow, red and green roof. It has over 100 shops/stalls and restaurants selling beautifully displayed seafood such as squid and sea snails, skewered meat, dried and candied fruit, exotic sweets, local herbs and spices, unusual tofu and locally made ceramics. It’s where the locals go but it does get busy with tourists by lunchtime so go early when the shops are opening up and throw yourself into the madness. I particularly enjoyed the skewered octopus, prawn tempura, spicy nuts and a cold beer in one of the tiny bars you must visit. Better than the Gold Pavilion... A short distance away from the crowded World Heritage Kinkakuji (Golden Pavilion) is a little oasis of calm and charm. We spent a very happy day exploring the area around the Nanzenji Temple with its impressive Sanmon entrance gate which we climbed to the top of. This is one of Japan’s most important Zen temples with spacious grounds, a fascinating history and beautiful rock gardens. However, the highlight for me was the garden connected to the Tenjuan Temple next door. I fell in love with this Zen paradise with its huge rock pond, lush verdant garden and teasing stepping stones. Luckily, the bamboo rails will save you sharing a dip with the massive Koi Carp. This dreamy hidden oasis tends not to be crowded so you really can spend as long as you want there. If you want to stretch your legs, nearby is the famous Philosopher’s Path, a waterside path dotted with art galleries and cafés. A short bus ride away is the lively Gion District. Zen Gardens at Tenjuan Temple Tokyo Making friends in Yanaka Ginza Here’s why you must spend a few hours in the delightful and charming district of Yanaka Ginza. Half a day spent here will give you a peaceful break from the madness of the world’s biggest city and introduce you to the calm, relaxing spirit of old Tokyo . In my short visit I made several friends, ate delicious street food, bought authentic handmade gifts, drank excellent beer and whiled away a few hours people watching. The first person to befriend me was Kuni who runs the most incredible Tourist information office. It’s a simple unit nestled between flower shops and Craft Ale bars but boy does it pack a punch. Not only can you find out everything to do culturally in the area Kuni also organises classes on calligraphy, flower arranging, cooking and Kabuki make up. She was an infectious bundle of knowledge and waved to me every time I wandered past with the biggest smile you’ve ever seen and we now follow each on Instagram. I then met my three drinking buddies Tsugurou, Naoya, and Kenji. I was sipping a cold refreshing local beer outside a bar on the main street when these three locals engaged me in conversation for a good twenty minutes. They were delighted and intrigued to test their English on a westerner and I was equally pleased to try my pigeon Japanese in return. I learned a bit about the local area but more about their love of Liverpool FC, The Beatles, Queen and Billy Joel. My new pals then directed me to the famous Yanaka Cemetery where I spent a tranquil hour amongst the pristine paths and elaborately decorated tombs. Here can be found the grave of Tokugawa Yoshinobu, the last Tokugawa shogun of the Edo Period. If you love rustic charm, good value, friendly people and mixing with the locals, then I highly recommend getting the train to Nippori Station. Be prepared to make some new friends… and by the way, the reason I can remember all the names and spellings of my beer-quaffing mates is because we all also now follow each other on Instagram. Mark making friends at Yanaka Ginza Tokyo's Golden Gai area This exotic area with atmospheric alleyways and tiny bars gave us many memorable moments. Golden Gai is located just behind the lively district of Shinjuku, and if you dive in wholeheartedly, I promise you'll feel like a true traveller. It hasn’t changed much since it began as a black-market zone in the 1950s and still has an authentic atmosphere, hinting that something naughty, risqué, or even bawdy might happen. The Holiday Architects team challenged us to immerse ourselves by visiting several bars, meeting locals, and trying karaoke. You’ll need to watch the videos to see if we succeeded. All I can say is my “Waku waku” level soared. A bar in Golden Gai Thank you Holiday Architects Thanks to Fenton and Emma’s knowledge of Japan we experienced the country in a way that was hugely enriching and meaningful. Please take a look at the videos, they will take you to all the places I have described and introduce you to some of the friends I made along the way. I’ll leave you with one of my favorite quotes that sums up the ethos behind the help I received to squeeze every drop out of my visit to Japan. G.K. Chesterton “The traveller sees what he sees, the tourist sees what he has come to see.” Find your own perfect Japan holiday Fancy your own Japan adventure? Get in touch with one of our brilliant experts today. ZEN_HOLIDAY_GET_A_QUOTE ZEN_HOLIDAY_TEL ZEN_HOLIDAY_OPEN_HOURS