Privacy Policy

Holiday Architects is committed to protecting and respecting your privacy. This privacy notice explains how we collect, use, store and share personal information about you, and sets out your privacy rights under UK data protection law.

If you have any questions about this privacy notice or the ways in which we handle your personal information please contact us using the details set out in the “Who We Are and How to Contact Us” section below.

This privacy notice was last updated in January 2026. We may update it from time to time to reflect changes in law, regulation, our business practices, or the way we use personal data. Any material changes will be published on our website. We recommend that you review this notice periodically to remain informed.

Personal data means any information that can be used to identify you, either directly or indirectly.

This privacy notice applies when you:

• visit our website using any device;
• contact us by post, telephone, email or social media; or
• book a holiday and/or related services with us (such as flights, accommodation, transportation, excursions or activities).

References to “we”, “us” or “our” mean Inquisitive Traveller Ltd (company number 14742164), the holding company of Holiday Architects, which is the trading name of A & D Holidays Ltd (company number 07261883), registered in England and Wales.

We operate the website: https://holidayarchitects.co.uk

We are the data controller for the personal data we process.

Contact details

Data Privacy Manager

A & D Holidays Ltd

Star Lodge

Montpellier Drive

Cheltenham

GL50 1TY

Email: dataprotection@holidayarchitects.co.uk

Telephone: 01242 253 073

We may collect, use, store and transfer the following categories of personal data:

Identity Data

Name, title, date of birth, gender, login details, and where required for travel, passport or identity document details.

Contact Data

Postal address, billing address, email address and telephone numbers.

Travel Data

Travel itineraries, accommodation details, transport arrangements, excursions, preferences (such as meals or seating) and other information required to provide travel services.

Financial and Transaction Data

Payment card details, bank details and records of payments and purchases.

Technical and Usage Data

IP address, browser type and version, device information, operating system, referral source, pages visited and time spent on our website.

Profile Data

Travel preferences, reasons for travel, feedback, survey responses, complaint history and communication records.

Special Category (Sensitive) Data

Where necessary, limited information about health, dietary requirements or religion, for example, to arrange special assistance or appropriate meals. We only collect this data where strictly necessary and usually with your explicit consent.

Marketing and Communications Data

Your preferences for receiving marketing communications from us.

Information About Other Travellers

If you provide information about other people (for example, members of your travel party), you must ensure you have their permission to do so and that they are aware of this privacy notice.

We collect personal data through:

• information you provide directly to us (for example via enquiry forms, bookings, correspondence or events);
• automated technologies such as cookies and analytics tools when you use our website; and
• third parties such as airlines, accommodation providers, analytics providers and publicly available sources where relevant.

We will only use your personal data where we have a lawful basis under UK GDPR. These include:

Performance of a Contract

To arrange and deliver travel services you request, manage bookings, process payments, provide customer support and handle changes or complaints.

Legitimate Interests

Where it is necessary for our legitimate interests (or those of a third party) and our interests are not overridden by the potential impact on your rights and interests.

We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we use your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

By “Legitimate Interests” we mean our interests in conducting and managing our business to enable us to give you the best products and services and the best and most secure experience, for example to:

• personalise your customer experience, such as tailoring the communications that we send you with your preferred destinations;
• improve our customer service, such as recording and/or monitoring calls for the purpose of improving our customer service, ensuring quality assurance, training and security;
• optimise our websites to ensure that content from our site is presented in the most effective manner for you and for your computer;
• prevent fraud, for example, such as using your information to protect you against fraud and to ensure that our systems are safe and secure;
• conduct research, such as using your information to carry out aggregated and anonymised research using site analytics, or if you choose to take part in a customer survey, to study how customers use our products and services to help us develop and improve our products and services and inform our marketing strategy; and
• to send you marketing communications, for example, to keep you up-to-date with the latest news, events, brochures, promotions and competitions we think may be of interest and relevant to you. We may need your consent to send you marketing communications in certain circumstances (please see the “Direct Marketing – your choices” section below for more information)

Legal Obligation

To comply with legal or regulatory requirements, including tax, accounting and immigration laws.

Consent

Where required, for example for electronic marketing communications or for processing special category data.

We may use automated tools to analyse customer data to help us tailor communications and offers, but we do not carry out fully automated decision-making that has legal or similarly significant effects on you.

You will only receive electronic marketing communications from us if:

• you have opted in; or
• you are an existing customer and we are permitted to contact you under applicable marketing laws.

You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly. We do not sell your personal data to third parties for marketing purposes.

We may share your personal data with:

• travel service providers (such as airlines, hotels, transport and excursion providers);
• payment processors and IT service providers;
• analytics and marketing service providers;
• professional advisers (including lawyers, auditors and insurers);
• government authorities, border control or immigration authorities where required by law; and
• regulators such as HM Revenue & Customs.

We require all third parties to respect the security of your personal data and to process it only in accordance with our instructions. Specifically, we may securely share website analytics and marketing data with Google and Facebook.

Opt-out of Google Analytics

You can opt out of Google Analytics by installing the Google Analytics Browser Opt-out Add-on: https://tools.google.com/dlpage/gaoptout

We may also allow Google to collect your website usage data, such as what web pages are viewed, without the use of cookies. Google provides more information about this service and how you can update your privacy and advertising preferences with them here: https://support.google.com/policies/answer/9581826

Where we transfer personal data outside the UK (including to the EU/EEA or other countries), we ensure appropriate safeguards are in place.

We may also be required to transfer data to overseas authorities as part of travel and immigration requirements.

We have implemented appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access or disclosure. While no online system is completely secure, we work hard to protect your information.

You are responsible for keeping your login details and devices secure and for notifying us immediately if you believe your information has been compromised.

Our website may contain links to other sites that are not covered by this privacy notice and where privacy practices may be different from ours. We do not own or operate these sites. You should consult the privacy policies on such third party sites before submitting any personal information, as we are not responsible for, and have no control over, the manner in which such sites collect, use, disclose, or otherwise process your personal data.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting and regulatory obligations.

In general, we retain customer records for six years after the end of our relationship for tax and legal purposes. Marketing suppression records may be retained indefinitely to ensure we respect your preferences.

Under UK data protection law, you have the right to:

• access your personal data;
• request correction of inaccurate data;
• request erasure of your data;
• object to or restrict processing;
• withdraw consent at any time; and
• request data portability where applicable.

To exercise your rights, please contact us using the details above. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

We use cookies and similar technologies to improve our website and understand how it is used. For further information, please see our separate Cookie Policy.