The most popular destinations for 2025 so far

Somehow we find ourselves in 2025, with an entire year of adventures ahead. It’s a brand new year of travel, and some incredible destinations are already stealing the show here at HA HQ. Our clients are seeking out bucket-list ticking adventures, wildlife encounters, and culture-packed escapes, all sprinkled with our signature HA touch of authenticity, connection and plenty of those unforgettable magic moments – of course.

Here’s a little peak behind the curtain at where everyone’s heading so far this year, along with some exciting ‘up and comers’! … will you follow the trends or go off piste? If you want to chat holidays, let’s jump on a call. Give us a ring on 01242 253 073, to chat to one of our brilliant experts about one of our brilliant destinations – and let’s get your holiday plans rolling. 

Top of the pops

Sri Lanka – 18.8%

Why it’s popular: A little island packed with a lot of adventure.

Nabbing a huge share of our 2025 holiday bookings so far, it’s not tricky to see why Sri Lanka is such a popular holiday destination. From tea plantations to tropical beaches, the most incredible people and food to match, Sri Lanka has it all. Ride the iconic blue train through emerald hills, explore ancient temples, or get up close to elephants in their natural habitat. Every corner of this island offers something unique – and with its warm hospitality, it feels like a true home away from home. In our experience, a first visit is never the last!

Vietnam – 12%

Why it’s popular: A mix of adventure, culture, and seriously good food.

Vietnam offers an incredible variety of experiences. Cruise through the stunning limestone karsts of Halong Bay, cycle through the peaceful rice paddies of Hoi An, and dive into the buzz of Hanoi or Ho Chi Minh City. And the food? A flavourful journey of pho, banh mi, and fresh herbs – it’s as delicious as it is beautiful. There are so many opportunities to really get under the skin of the country here too. Whether that be whizzing through the busy streets on the back of a Vespa, or learning how to cook traditional food in a local home – we’ll make sure you return home with a taste of the real Vietnam.

Japan – 10.8%

Why it’s popular: Timeless tradition meets the modern and the wacky.

Japan is where ancient temples sit alongside neon-lit streets. Wander through Kyoto’s serene bamboo forests, experience Tokyo’s fast-paced energy, walk the ancient Nakasendo Trail stopping at magically preserved post towns along the way. Whether it’s the cuisine, culture, landscapes or tech, Japan’s a popular destination – for good reason. Our experts Fenton and Emma are here to help you get to know this amazing country in a way that’s completely unique to you.

South Africa – 10.5%

Why it’s popular: The ultimate blend of wildlife, wine, and wow-factor scenery.

South Africa never fails to deliver. From the breathtaking game drives in Kruger National Park to the chic vineyards of Stellenbosch, it’s a destination that’s as diverse as it is beautiful. Whether you’re whale watching along the Garden Route or soaking up the views from Table Mountain, every single day will be packed full of those unforgettable holiday highlights we love.

Costa Rica – 9.9%

Why it’s popular: Pura Vida and endless eco-adventures.

Costa Rica is an outdoor enthusiast’s paradise. Hike through lush rainforests, spot sloths and toucans, or step off Robinson Crusoe beaches and dive beneath the waves on the Pacific coast. With its eco-friendly ethos and focus on sustainable travel, it’s the perfect escape for those looking to wholeheartedly connect with nature. That Pura Vida feeling will stay with you long after you return home.

Climbing the ranks

Namibia – 6.8%

Why it’s popular: Vast desert landscapes and incredible wildlife encounters.

Namibia is unlike anywhere else on earth. Explore the towering red dunes of Sossusvlei, soak up the eerie beauty of the Skeleton Coast, and spot desert-adapted elephants in Damaraland. From stargazing under some of the world’s clearest skies to thrilling game drives in Etosha National Park, Namibia really is one of the most unique and special places on Earth.

Malaysia – 6.2%

Why it’s popular: A destination that’s a little bit of everything.

Malaysia is a riot of cultures, with pristine beaches, towering skyscrapers, and lush rainforests thrown in for good measure. Explore the futuristic skyline of Kuala Lumpur, get a taste of history in Malacca, explore the street-art that pops up all over the walls of Penang, or trek through the biodiverse wonders of Taman Negara. It’s the perfect blend of old and new, adventure and R&R.

Borneo – 4.9%

Why it’s popular: Wild rainforests and wildlife, with a side of sandy beaches.

Borneo is a dream for nature lovers. Picture trekking through ancient jungles, spotting orangutans swinging in the trees, and diving into the vibrant underwater world off Sipadan. It’s not just about adventure though – you can wind down on quiet beaches or explore the rich culture of Sabah and Sarawak. Spotting orangutans in the wild deserves a spot on anyone’s travel wish list, and a good percentage of our clients are going to be ticking that one off this year. Will you?

Morocco – 4.6%

Why it’s popular: Exotic, colourful, and full of surprises.

Morocco is a feast for the senses. Lose yourself in the labyrinthine souks of Marrakech, sleep under the stars in the Sahara Desert, or wander through the blue-washed streets of Chefchaouen. It’s vibrant, rich in history, and undeniably enchanting. With some of the most wonderful people you could meet and plenty of flavourful food bubbling away in tagines – you’ll be flying home with many a memory.

Cambodia – 3.7%

Why it’s popular: Ancient temples and timeless charm.

Cambodia is more than Angkor Wat (though the sunrise there is magical and absolutely not to be missed). Stroll through vibrant markets, discover floating villages on Tonle Sap Lake, or relax on Cambodia’s lesser-known islands. The country’s deep history and culture make it unforgettable and everywhere you go, be prepared to be charmed by the Cambodian smile.

Up and coming

Peru – 2.8%

Why it’s popular: Ancient wonders and breathtaking landscapes.

Peru’s iconic Machu Picchu is just the beginning. From the vibrant culture of Cusco to the dramatic beauty of the Sacred Valley, there’s so much to explore. Add in the flavours of Peruvian cuisine and the mystery of the Nazca Lines, and it’s no wonder it’s a favourite. Our Dawn went on the most incredible research trip last year, so she’s full to bursting with top tips, secret spots and tales of her adventures. Give her a call to find out more and start planning your Peru holiday for 2025.

Ecuador – 2.8%

Why it’s popular: Small country, big adventures.

Ecuador packs a punch. Trek through the Andes, experience the rich culture of Quito, or even head off on the cruise of a lifetime to explore the biodiverse Galápagos Islands. Its compact size makes it easy to experience a lot in a little time – perfect for adventurers who have a lot of adventures to squeeze in next year!

Argentina

Why it’s popular: Tango, wine, and jaw-dropping scenery.

From the buzzing streets of Buenos Aires to the dramatic landscapes of Patagonia, Argentina is all about contrast. Sip Malbec in Mendoza, watch glaciers calve in El Calafate, or dance the night away in the birthplace of tango.

Chile

Why it’s popular: Epic adventures at the end of the Earth.

Chile stretches from the Atacama Desert to the glaciers of Tierra del Fuego, offering one-of-a-kind experiences along the way. Stargaze under some of the clearest skies on the planet, hike the rugged trails of Torres del Paine, or soak in the bohemian charm of Valparaíso.

Hello again…

Canada

Why it’s set to be popular: Mountains, moose and maple syrup. The land of breathtaking adventures is back.

Canada’s vast wilderness is perfect for explorers and we’re so excited that it’s back on the HA holiday books. Hike in the Canadian Rockies, spot grizzly bears in British Columbia, or enjoy the vibrant cities of Vancouver and Montreal. With its mix of outdoor adventure and cultural highlights, Canada is an all-round winner. Our Canada expert, Paul, knows all there is to know about the country. So give him a call today to get your 2025 Canada holiday show on the road.

India

Why it’s set to be popular: A kaleidoscope of colour, culture, and spirituality.

India is an assault on the senses in the best possible way. Wander through Rajasthan’s palaces, marvel at the Taj Mahal, or explore the tranquil backwaters of Kerala. Every region offers something completely different, and the warmth of the people stays with you long after you leave. Our India expert, Clare, isn’t long back from her latest visit. She explored so much of the country, met its incredible people and sought out the very best spots for your holiday. Get in touch with Clare today if you think an Indian adventure could be for you.

Whether you’re chasing wildlife, culture, or epic landscapes, 2025 is your year to explore. Ready to get started? Let’s chat and design something unforgettable for you. Give us a call on 01242 253 073 to chat through all the different fantastic options, or, if you’ve got an idea of where you fancy, pop in a quick enquiry for a free quote!