Our thoughts are with Morocco

Published by

This week our thoughts and love are with our friends in Morocco. On Friday evening the country was struck by a devastating earthquake, severely impacting rural communities and turning lives upside down in an instant. We are so relieved to assure you that all our colleagues and clients in Morocco are safe and well. We’ve been in contact with those scheduled to travel soon, but if you have any concerns, please reach out to us; we’re here to help.

The epicentre of the earthquake was high in the Atlas Mountains, and the small surrounding villages are in need of all the support they can get as they start rebuilding their lives. The British Moroccan Society are doing amazing work alongside our Moroccan ground agents, Travel Link, to help. And, as a company, we will be working to support however we can.

We’ve received so many kind messages from previous Morocco clients checking in on their guides, drivers, and the Berbers they met on their travels through the Atlas Mountains. (Proving, once again, that HA clients are absolutely wonderful.) Thank you for every single one of your thoughts, they’ve been passed on to our team in Morocco.Tourism is going to be even more valuable to our friends in Morocco as they recover from this disaster. We want to play our part in that, so if you’ve been thinking about going to Morocco, we’ll be ready to help as soon as you want to make those dreams a reality. The Moroccan people are so resilient, and we know it won’t be long until they’re back on their feet.

It’s so difficult to comprehend the scale of need at times like these. All support will be so appreciated. If you’re not in a position to help financially, sharing the appeal link below will also be a huge, huge help to those in need. Thank you.


A note from our Morocco specialists

Myself and Rebecca send lovely clients to Domaine de la Roseraie, a hotel in a village called Ouirgane, more than any other hotel in the Atlas Mountains – it’s a property close to our hearts. By some miracle, aside from some damage on one of their outbuildings that was under construction, the hotel remains standing and open for business. However, we have learnt just this morning that while they themselves are all safe, every member of staff has lost at least one family member in the earthquake. This news has really hit home for us both, and know it will for those of you who have visited on your travels – the staff are the kindest people you could hope to meet. We have clients there nearly every day of the year during travel season, and I know they too will be deeply saddened by that news. We continue to be in daily contact with our team in Morocco to offer whatever support we can at this awful time.” Emma and Rebecca


Morocco Earthquake appeal